Digital Marketing Training In Jalandhar

Best Digital Marketing Training in Jalandhar & Best Digital Marketing Industrial Training in Jalandhar


Digital Marketing Fundamentals

What is Digital Marketing
Inbound vs Outbound Marketing
Content Marketing
Understanding Traffic
Understanding Leads
Strategic Flow for Marketing Activities

Website Planning and Structure

Buying a Domain
Website Language & Technology
Core Objective of Website and Flow
One Page Website
Strategic Design of Home Page
Strategic Design of Products & Services Page
Strategic Design of Pricing Page
Portfolio, Gallery and Contact Us Page
Call to Action (Real Engagement Happens)
Designing Other Pages
SEO Overview
Google Analytics Tracking Code
Website Auditing
Designing WordPress Website

Search Engine Optimization

Understanding SEO
SEO Keyword Planning
Meta Tags and Meta Description
Website Content Optimization
Back Link Strategies
Internal and External Links
Optimizing Site Structure
Keywords in Blog and Articles
On Page SEO
Off Page SEO
Local SEO
Mobile SEO
eCommerce SEO
Optimizing with Google Algorithms
Using WebMaster Tool
Measuring SEO Effectiveness

Google Analytics and WebMaster Tool

Web Analytics
Integrating with Website
Measurement Metrics
Accounts and Profiles
Analytics Reporting
Sorting, Filter and Time Chart
Audience Segmentation
Traffic and Behaviour Reports
ReMarketing Audiences
Goals and Conversion Reports
Developing Intelligence Report
Google Webmaster Tool
Setting up Tool for SEO
Adding and Managing Assets
Integrating WebMaster Tool
Site Map and Site Links
Search Traffic and Links
Google Indexing
Managing Crawl Errors
Managing Security Issues

Affiliate Marketing and AdSense

Understanding Affiliate Marketing
Sources to Make Money Online
Selecting Affiliate Program
Applying for an Affiliate
Building Assets for Affiliate Promotion
Payments and Payouts
CPC, CPA, CPI and other metrics
Getting Most Conversions
Day to Day Work Scheduling
Managing Affiliate Accounts
Google AdSense Account Setup
Placing Ads on Website
Placing Ads on Blogs
YouTube Video Monetization
Allowing and Blocking Ads
Performance Metrics
AdSense Administration

Facebook Marketing Fundamentals

Profiles and Pages
Business Categories
Getting Assets Ready
Creating Facebook Pages
Page Info and Settings
Facebook Page Custom URL
Invite Page Likes
Featured Video
Pin Post and Highlights
Scheduling Posts
Facebook Events
Reply and Message
Facebook Insights Reports
Competitor’s Facebook Page
Ban User on Facebook Page
Connect with Twitter

Facebook Ad Campaigns

Organic v/s Paid
Defining Ad Objective
Performance Matrix
Ad Components
Designing Creative Image
Facebook Ad Structure
Setting Up Facebook Ad Account
Create Ad – Targeting
Create Ad – Budgeting
Create Ad – Creative
Content and CTA
Boosting Page Posts
Page Promotion
Video Promotion
Similar Ads and Audiences
Tracking Pixels Code
Remarketing – Website Visitors
Custom Audiences – Look Alike
Custom Audience – Saved Group
Managing and Editing Ads
Ad Reports and Ad Insights
Billing and Account

Google Adwords Basics

Understanding Adwords
Google Ad Types
Pricing Models
PPC Cost Formula
Ad Page Rank
Billing and Payments
Adwords User Interface
Keyword Planning
Keywords Control
Creating Ad Campaigns
Creating Text Ads
Creating Ad Groups
Bidding Strategy for CPC
Practical Examples

Google Adwords Advance Level

Remarketing Strategies
Remarketing Rules
Remarketing Tracking Code
Linking Google Analytics
Designing Remarketing Images
Shared Budget
GWD Software

YouTube Marketing Fundamentals

Video Flow
Google Pages for YouTube Channel
Verify Channel
Webmaster Tool – Adding Asset
Associated Website Linking
Custom Channel URL
Channel ART
Channel Links
Channel Keywords
Branding Watermark
Featured Contents on Channel
Channel Main Trailer
Uploading Videos
Uploading Defaults
Creator Library
Practical Examples

YouTube Marketing Advance

Channel Navigation
Video Thumbnail
CTA – Annotation
CTA – Extro
CTA – Cards for Mobile
Redirect Traffic to Website
Post Upload Enhancements
Live Broadcasting
Managing Playlists
Managing Comments
Managing Messages
Monetization with Adsense
Paid Youtube Channel
Channel Analytics
Real Time Analytics

Video Making for YouTube

How to make videos
Editing Videos
Editing Audio
Background Music
White Board Animation
Publishing HD Videos
On Hands Training on Video
Editing Software
Practical Examples
Creating Animated Contents

Email Marketing – Content Writing

Email Machine – The Strategy
Email Frequency
Why People Don’t Buy
The Fuel – Value
Triggers in Email using 4Ps
Sequence of Email Triggers
Email Example – Topic
Email Example – Intro
Email Example – Product
Email Example – Secondary Value
Email Example – Fear
Email Example – Regret
Email Example – Ask for Sales
Email Example – Reinforcement
Email Example – Offers Announcements
Email Example – Urgency
Email Example – Cross Sales
Email Example – Re-Engagement
Email Example – Buyer vs Consumer

Email Marketing Advance Level

Email Software and Tools
Importing Email Lists
Planning Email Campaign
Email Templates and Designs
Sending HTML Email Campaigns
WebForms Lead Importing
Integrating Landing Page Forms
Campaign Reports and Insights
Segmentation Strategy
Segmentation Lists
Auto-Responder Series
Triggering Auto – Responder Emails
AutoResponder Actions

Marketing Automation

Marketing Automation Tools
Email Campaigns
Email Autoresponder
SMS Autoresponder
Creating a Landing Page
Landing Page CTA
Lead Generation Strategy
Capturing Leads from Sources
Website Widgets
Lead and List Management
CRM Integration
Sales Integration
Products Integration
Business Reporting
Lead Source Link Building
Lead Tracking Features
WebHooks and Connectors
Complete Automation Strategy

Ecommerce and Payment Gateway

eCommerce Business
Planning eCommerce Website
Product Placements
Product Grouping
Promoting eCommerce Website
Remarketing Products
Understanding Coupon System
Appointing Affiliates for Products
Cross/Up/Down Selling
Payment Gateway in India
Application and Documentation
Collecting Online Payment
Web Store using Payment Gateway
Web Fronts using Payment Gateway
Invoice Payments through Emails
SMS Invoice Payments
Integrating Payment Gateway
Payment Links and its Promotion
Affiliates for Payment Links

LinkedIN, Twitter and Pinterest

LinkedIN – The hub of B2B Networking
Creating LinkedIN Account
Updating Contact Information and Links
Designing Profile and Summary
Managing Connections
Advance Searching
Who Viewed Your Profile
Endorsements – Publishing and Receiving
Creating LinkedIN Company Page
Updating Products and Services
Creating Showcase Pages
Engaging with Updates
Running Paid Campaigns
Recruitment through LinkedIN
LinkedIN Groups
LinkedIN Mobile App